05 November, 2008

Re-think Your IT Priorities: Generation Y is Driving the Change

Pekka Viljakairen (TietoEnator) talks about their experience (at TietoEnator) in changing the business environment.

Digital natives vs. immigrants: the population of natives (born after 86, by Gartner's definition) is rapidly growing and will soon invade the enteprise.

The previous financial crisis has "invented" e-banking while cutting costs and head count and increasing activity. Innovation is the answer to a crisis!

Digital natives require business & social mix, superior service experience, transparency, real-time…

Trends: the consumer is in control, the cost structures change, there is a fight for top talent, the equation "trusted + local = value" is redefined.

Productivity? It varies in a scale of 1 to 10. Natives are changing their view from processes to "employee situation".

Keys: people centricity, "Share, learn and contribute".

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